AN INTERACTIVE EDUCATIONAL ONLINE PLATFORM
CLIENT
Department of Pathology & Medical Biology, University Medical Center Groningen (UMCG)
THE CHALLENGE
How can we help our patients and colleagues understand what happens in the pathology lab?
We participate in the diagnosis of hundreds of patients a year, but our work is like a "black box". We want to be transparent and help patients understand our role in their diagnosis and prognosis.
THE SOLUTION
We'll create an online interactive platform with friendly illustrations, simple language and videos explaining what happens in the lab. It will be divided in small steps, to make it easy to understand for patients, medical students and even other hospital departments who are curious about your work in the lab.
© Copyright University Medical Center Groningen
BEHIND THE SCENES
The pathology lab is complex and fascinating. Before starting work on the illustrations for this project, we visited the laboratory at the University Medical Center Groningen to take notes, ask all of our questions and understand how a real laboratory works.
I made some sketches and after some brainstorming, we came to the decision to divide the process visually in "islands" representing the different steps, as you can see in the final image above.
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